UAE Tops Charts as Most Preferred Travel Destination Outside Europe
In a remarkable shift in global travel preferences, the United Arab Emirates has overtaken traditional hotspots to become the top alternative to European destinations. According to recent surveys, the UAE now leads as the most favoured non-European travel substitute—attracting both budget-conscious explorers and experience-driven tourists. As global travellers reevaluate their priorities, the UAE’s combination of affordability, luxury, and safety has carved out a unique space on the world tourism map. What’s driving this surge? Cost-smart tourism is having a moment. 80% of UAE travellers are now opting for less mainstream, more budget-friendly locations—seeking "destination dupes" that mimic the vibes of iconic European cities without the price tag. The UAE fits this trend perfectly. With its blend of cultural charm, modern architecture, and sun-soaked landscapes, it delivers the aesthetic and experience of top-tier destinations like Milan or Paris—without the ove...