UAE Ascends to 10th in Global Soft Power Index 2025.
The United Arab Emirates (UAE) has achieved a significant milestone by ranking 10th globally in the 2025 Global Soft Power Index. This annual report, published by Brand Finance, evaluates 193 countries based on insights from over 170,000 experts across policy, business, and civil society sectors. The UAE's ascent in this ranking underscores its growing influence and positive reputation on the international stage. A notable highlight from the report is the substantial increase in the UAE's Nation Brand value, which has risen from $1 trillion to $1.223 trillion in 2025. This impressive growth reflects the country's strategic investments and robust economic policies that have bolstered its global standing. The UAE's commitment to innovation, economic diversification, and cultural diplomacy has played a pivotal role in enhancing its national brand. In specific categories, the UAE has demonstrated exceptional performance: 4th in Future Growth Potential: Highlight...