UAE Ascends to 10th in Global Soft Power Index 2025.

The United Arab Emirates (UAE) has achieved a significant milestone by ranking 10th globally in the 2025 Global Soft Power Index. This annual report, published by Brand Finance, evaluates 193 countries based on insights from over 170,000 experts across policy, business, and civil society sectors. The UAE's ascent in this ranking underscores its growing influence and positive reputation on the international stage.

A notable highlight from the report is the substantial increase in the UAE's Nation Brand value, which has risen from $1 trillion to $1.223 trillion in 2025. This impressive growth reflects the country's strategic investments and robust economic policies that have bolstered its global standing. The UAE's commitment to innovation, economic diversification, and cultural diplomacy has played a pivotal role in enhancing its national brand.

In specific categories, the UAE has demonstrated exceptional performance:

4th in Future Growth Potential: Highlighting the nation's forward-looking strategies and readiness to embrace emerging opportunities.

4th in Generosity: Showcasing a strong tradition of philanthropy and humanitarian efforts.

7th in Strong and Stable Economy: Reflecting economic resilience and consistent growth.

8th in Influence: Indicating significant sway in regional and global affairs.

9th in International Relations: Emphasizing effective diplomatic engagements and partnerships.

9th in Advanced Technology and Innovation: Demonstrating leadership in adopting and developing cutting-edge technologies.

10th in Investment in Space Exploration: Marking ambitious ventures into space research and exploration.

These rankings are a testament to the UAE's strategic vision and proactive initiatives across various sectors. The country's emphasis on fostering innovation, maintaining economic stability, and engaging in effective diplomacy has solidified its position as a formidable global player.

The UAE's rise in the Global Soft Power Index is not just a reflection of its economic prowess but also of its cultural richness, technological advancements, and humanitarian contributions. As the nation continues to implement forward-thinking policies and invest in key sectors, it is poised to further enhance its global influence and reputation in the coming years.

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